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Reimagining the Urban: Margaret Crawford

In 2002 economist Richard Florida published the Rise of the Creative Class. In it he argued that the best way for cities to revive their ailing urban economies was to remake themselves in order to attract a social category he called “the creative class.” At the core of this group were innovative and creative workers whose importance in the new knowledge-based economy could produce new companies, attract jobs and residents, and expand consumption. These benefits would then trickle down to re-ignite local economies, based on the “rising tide lifts all boats” principle.

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